![]() Gone are the days of life-long employment. Isaacs acquiesced and although Hoffman ended up accepting a new job at another company, he was able to break into product management with a strong recommendation from Isaacs.Reid Hoffmann is the celebrity co-author of this book, The Alliance, which points to a changing employment landscape. Undeterred, Hoffman approached James Isaacs, Apple's director of product management, and asked to learn about the field, offering his time and energy to work on projects in his free time. The problem? He did not have the required five to seven years of experience needed for a product management position. A few months later, Hoffman knew it wasn't the right fit and wanted to make the move to product management. Hoffman says his first job was at Apple, where he was hired to work in the product development division. He has invested in many prosperous and thriving tech companies over the years, including Facebook, and aside from his chairmanship duties at LinkedIn, he searches for promising, young businesses as a partner at Greylock, a leading Silicon Valley venture capital firm. When LinkedIn went public last May, his stake in the professional social networking site totaled $1.7 billion. Hoffman said this mentality helped him become as successful as he is today. "Who else is going to be the CEO of your career? If you abdicate that responsibility, who will do it?" "Be the CEO of your career," Hoffman says. ![]() He says individuals need to proactively invest in their career and take "intelligent risks" to move up the corporate ladder. ![]() Hoffman joined The Daily Ticker's Henry Blodget on set at Yahoo!'s New York studio and explained why he was motivated to write the book.
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